A 10-year veteran of the firm, Simon heads the Content + Analysis department at PBN H+K. He leads a team of in-house and freelance analysts carrying out media monitoring, research, measurement, insight gathering, analytics and future-casting for the company’s clients. The team uses tools such as Medialogia, Brandwatch, Popsters and Creator IQ to measure, shape and support communications efforts with hard data. Simon has a passion for measurement and analytics and is committed to making sure clients are getting the very best results from their campaigns. Current monitoring clients include IKEA, McDonald’s and Spotify.
Simon has extensive experience in the communications industry, producing high quality English-language content for clients across industries. He has helped Russian companies including Rosneft and MegaFon communicate internationally and also assisted foreign clients such as Airbnb, Bank of America Merrill Lynch and Facebook in understanding the Russian market.
Prior to joining PBN H+K Strategies in 2010, Simon was responsible for corporate and marketing communications for three years at professional services firm Deloitte in Moscow.
Simon graduated from the University of Bristol (UK) with a BA in Russian and Spanish.
He is fluent in English and Russian.