Natalia oversees the Corporate and Crisis Communications practices as well as advises clients in CSR strategies. She has extensive experience developing and implementing comprehensive corporate communications strategies aligned with the objectives and demands of companies operating in dynamic market conditions. Natalia has well-established relationships with the media and specializes in reputation building, corporate positioning, events and digital communications. Her main clients are Visa, IKEA, McDonald’s, SWIFT and GAC Motor.
Natalia has more than 18 years’ experience in the communications business both in agencies and leading PR departments in-house. She headed up corporate communications for construction company YIT in the Moscow region and at consulting firm Praedium and has also implemented strategic communications programs for international and local clients in the engineering, insurance and finance sectors. Before joining PBN H+K Natalia worked at boutique PR and event management agency D2 Marketing Solutions specialized in comms for premium and luxe brands.
Natalia graduated from Moscow State University of International Relations (MGIMO), where she majored in public relations.
She is fluent in Russian, English, German and Italian.