Arina helps clients re-shape, develop and implement their communication strategies with focus on bringing in creativity and new approaches. Previously she focused on providing strategic advice and guidance how to launch and implement digital campaigns. Her industry expertise includes tech, entertainment, retail and media business. Arina leads accounts for key integrated clients that require strategic advisory and constantly launch new creative campaigns – Facebook, Spotify, Activision, IKEA.
Before re-joining PBN Hill+Knowlton Strategies in her current role, Arina worked at Yandex, Russia’s largest tech company, where she managed communications and content creation for the company’s new business unit, Yandex.Verticals. Arina has strong experience in launching internet products. Arina also earlier worked at PBN H+K providing corporate communications support for entertainment, tech and retail brands such as Viacom, Nickelodeon, IKEA SCR and Castorama.
Arina graduated cum laude from the Moscow State Institute of International Relations (MGIMO) with a major in PR and International Journalism. She has also completed a foreign exchange program at the School of Management, Ludwig Maximilian University in Munich, Germany. Arina is fluent in Russian, English and German and has basic knowledge of Japanese.