Arina is Director of the Technology + Digital Practice. She helps clients shape, develop and implement strategies for the Russian market, providing strategic advice and guidance, as well as positioning, media relations and influencer engagement services. Her specific focus is on hi-tech, the media and internet. Arinaleads accounts for key e-commerce and tech clients including Facebook, Instagram, Alibaba and WhatsApp.
Before re-joining PBN Hill+Knowlton Strategies in her current role, Arina worked at Yandex, Russia’s largest tech company, where she managed communications and content creation for the company’s new business unit, Yandex.Verticals. Arina has strong experience in product re-launches and launching mobile apps. Arinaalso earlier worked at PBN H+K providing media support for entertainment, tech and retail brands such as Viacom, Nickelodeon, IKEA SCR and Castorama.
Arina graduated from the Moscow State Institute of International Relations (MGIMO) with a major in PR and International Journalism. She has also completed a Bachelor exchange program at the School of Management, Ludwig Maximilian University in Munich, Germany. Arina is fluent in Russian, English and German and has basic knowledge of Japanese.